The everyday half of Ethika

The benefits were good. Almost nobody used them.

Rise is the everyday half of Ethika. It runs on a simple idea: people who are looked after every day lean on the safety net less.

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You’ve seen it happen. The health check-up that expired unbooked. The counselling line nobody saved. The wellness email that arrived between two deadlines and never got opened. Not because your people don’t care about their own health — because most benefits are bought once, announced once, and then left to be found.

25%of employees engage with the wellness programmes they have.Industry estimate, early 2026.

And there’s a quieter version of the same problem: ask around, and most people can’t even name the benefits they already have. The spend is real. The care behind it is real. It just never reaches the person it was bought for.

Not only the worst day. Every day.

A company has two jobs for its people: help them rise, and protect them when they fall. Protect is the safety net — cover, claims, a team for the worst day. The other job runs every day, while nothing is wrong: a check-up while you’re healthy, a counsellor before a hard week becomes a hard month, thanks while the work is still warm. That’s Rise.

And a benefit only becomes care when someone uses it. Unused, it’s a line item. Used, it’s an answer — to the question every employee quietly asks: does this place look after me?

What an ordinary week looks like

Not a catalogue — a week. Here’s what Rise looks like when it’s working, told from the side of the person it’s for.

Preventive health people reach for

The annual check-up happens at the office, on a workday — not on a someday list.

The doctor-on-call picks up at 11 p.m. when a child’s fever won’t break, and the night ends with a consultation instead of a scramble. Dental, vision, a nutrition check — plus outpatient consultations and pharmacy when they’re needed. The ordinary upkeep, made easy enough to actually do.

What’s included

Annual check-ups · home collection or office campDoctor on Call · 11 specialtiesOutpatient & pharmacy supportDental & visionNutritionHealth-risk assessmentLeading fitness networksLifestyle & wellness privileges

Mental health, support that’s there

A counsellor is one tap away — and reaching one is nobody’s business but theirs.

For the harder seasons, there are people walking the same road — support communities for mental health, for cancer, for new parents. A daily minute to breathe. And help with the things that quietly weigh — money, tax, a legal or property worry. Support that’s there before a hard week becomes a hard month.

What’s included

Confidential counsellingSupport communities — mental health, cancer, maternity, parentingDaily meditationSelf-check-ins for mood & stressSelf-help articles & videosFinancial & tax supportLegal & property help

Engagement and learning people choose

The thanks is said where the whole team can see it — a gratitude ritual, not an award that arrives eleven months late.

Weekly sessions people actually want to join. And the learning isn’t assigned; it’s chosen — the money course that finally makes a payslip make sense, the onboarding your own team recorded, a skill with someone’s name on it. Picked, not pushed.

What’s included

Monthly gratitude ritualWeekly sessions300+ activities to take part inWellness newsletterLifestyle-perks membershipFundamentals of Personal FinanceCourses to watch anytime — incl. your own recorded trainingSkill paths people pick

Attitude of Gratitude. Each month, everyone gets a small stack of thank-you cards to give colleagues for good work — and they expire if they go unused, so gratitude stays a habit, not a backlog. Giving a card, booking a check-up, joining a session all add to a rewards wallet you can redeem for real perks, like a DIY kit. The point is still the habit; the wallet just makes it easy to keep going.

Wellness in action — a real look at the sessions and activities your people actually take part in.

See everything inside Rise

The other half — Protect: the safety net, for when it matters.Explore Protect

Both run on Ethika Hub — one place for enrolment, claims and wellness; one app where your people find all of it.See Ethika Hub

Benefits that fit each person

A 24-year-old marathon runner and a new parent of two shouldn’t get identical benefits — so they don’t. Personalised benefits mean what each person meets is something they’d choose: the check-up that fits their stage of life, the programmes that fit the life around the job. The feeling, from their side, is the whole point: you’re treated as a person, not a policy number.

And when someone wants more protection rather than more perks — topping up their health cover, adding personal accident, covering their home — those employee-chosen upgrades live in Protect, where insurance belongs: protection that flexes to the person. Explore Protect

One more thing, for whoever owns the budget: the package scales — a fuller wallet or a leaner one, sized to yours. Built around your budget — talk to us.

A playbook for a better working life

And your people receive one more thing — not a policy document: I Worked Happily Ever After, our employee playbook for getting more out of working life, not only more out of a benefits plan. The benefits open doors. The playbook is about walking through them.

How you’ll know it’s working

Rise’s proof is usage — and usage shouldn’t be taken on faith. So we built it to be seen: Ethika Hub shows enrolment, claims and utilisation, programme by programme, visible at a glance. What gets reached for shows up. So does what doesn’t — and that’s where we tune next.

Proof slot — reserved

Substantiated utilisation and participation figures, and consented, named everyday-experience entries, land here as they’re earned. Until then: no placeholder numbers, no placeholder quotes.

And the company running it:Read our reviews on Google

Your people, looked after on every ordinary day — benefits they know they have, and use. The everyday half, built on purpose — not left to chance.

Rise is one half of the platform. See the other half — Protect

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What happens when you talk to us

A 20-minute video call with a Growth Advisor — no obligation, and no quote pushed. It opens with a five-minute video from our founder on how the benefits stack works and why Ethika exists; the rest is your questions. You’ll leave with an honest read on your current cover and claims experience, and a straight answer on whether we can genuinely help — even if you never become a client.