Our founders

Sandeep Mukka

Co-founder, Chief Operating Officer and Principal Officer, Ethika Insurance Broking

Nineteen years in insurance, spent where the promise is actually kept or broken: client relationships, operations and the claim itself. His name is on Ethika's IRDAI broking licence, which makes him the person the regulator holds accountable for how we behave.

4.94,000+ Google reviews

Hyderabad. With Ethika since the first day.

Sandeep Mukka
Sandeep Mukka, Principal Officer, IRDAI certificate no. 574.
  • 50,000+claims supported since we started
  • 15,000+claims supported in the last year
  • <1 hrtypical time for a cashless approval
  • 90%of clients stay with us
  • 4.9★on Google, across 4,000+ reviews

Cashless times are typical, not promised. Every claim depends on the policy terms.

What happens after you sign

Most companies buy group health insurance once and only think about it again when a claim goes wrong. Usually at the worst possible moment, with HR left holding the fine print.

Sandeep watched that happen across the industry for years, and decided it didn’t have to. So in 2015, when Susheel left their broking firm to start his own, Sandeep quit with him, and so did Sarath. No funding, no client list, no roadmap. Just three colleagues who wanted to build a broker around the part most of the industry treats as an afterthought.

The three split the work early, and it has held ever since. Susheel looks after people. Sarath looks after clients. Sandeep looks after everything that has to work every single day: operations, claims and compliance.

Anyone can sell a policy. We built a company around what happens after you sign.

Sandeep Mukka

The claims operation behind the promise

Sandeep built the operation that makes Ethika claim first. Every claim comes to us before the insurer or the TPA (the company that processes claims for the insurer) sees it. Red Carpet, our own claims team in Hyderabad, checks it line by line, fixes the gaps, and a real person stays with the family until it is settled, so that HR is never the one left explaining a letter nobody understood.

That operation has supported more than 50,000 claims since we started, over 15,000 of them in the last year. We can’t promise outcomes. No one honestly can. We promise the fight, and that nobody faces it alone.

The things nobody tells you

Every week Sandeep writes about one moment in a claim where people lose money they didn’t have to. Not because the cover was missing, but because nobody told them what to ask. A few of the lessons he comes back to most:

  • Rejected and paid less are different letters

    Most people who say their claim was rejected were actually paid less than the bill. A deduction has a reason tied to a clause, and you are entitled to see which one.

    You cannot argue with a number you have not been shown the arithmetic for.

  • The first approval is not the final one

    The amount approved at admission is based on the hospital's estimate before treatment. If the stay runs longer, the hospital asks again, and that is a fresh assessment. Ask to be told the moment it happens.

    The gap is usually explainable. It is almost never explained.

  • Write to whoever can change the answer

    Your policy is a contract with the insurer, not the TPA on your health card. When a claim goes wrong, write to the insurer's grievance officer and copy the TPA, not the other way round. If your company has a broker, that letter is their job.

    Address your letter to whoever can actually change the answer.

  • Collect the file on discharge day

    Reimbursement claims stall on small things: a bill without its breakup, a missing report, a prescription nobody kept. Ask for originals and the itemised bill, and photograph every page before you hand it over.

    The documents are easy to get on discharge day and hard to get ever again.

  • Day care is its own category

    Many treatments no longer need a 24 hour stay, and policies cover a list of them as day care procedures. The list differs from policy to policy, so before any planned procedure, ask whether it is on yours.

    A benefit nobody claims is the same as a benefit nobody bought.

  • Cover ends on the last working day

    Group health cover stops when someone leaves, and almost nobody says so in the exit conversation. Arrange personal cover while you are still covered, so the waiting periods start running now.

    Your health cover ends on your last working day. Arrange something before then.

General information, not advice on your own policy. What applies to you depends on your policy terms.

What a Principal Officer does

Every IRDAI licensed broker has to name a Principal Officer, the person accountable to the regulator for how the firm conducts its business. At Ethika Insurance Broking that is Sandeep, named on certificate no. 574.

In practice it means nothing we publish about insurance goes out without his sign off. When an article says Reviewed by Sandeep Mukka, Principal Officer, it means he has read it line by line as the person who would have to answer for it.

It also means a complaint to the broker is not a customer service ticket. A broker has to redress a client’s grievance within 14 days and report its complaints to IRDAI. Sandeep tells clients to use that clock rather than spend a year frustrated on calls.

And if you are on my side of the table, that clock is not a threat. It is the job.

Sandeep Mukka

The review a global employer runs

Many of the companies we work with are the India arms of multinational groups. Before they appoint a broker, their procurement, security and privacy teams audit how that broker handles data and runs its operation. Those reviews go through Sandeep.

What they find is an operation certified to SOC 2, ISO 27001 and ISO 9001:2015, with employee health data held to ISO 27001:2013 standards and under India’s DPDP Act. The data runs the benefit. It is never sold, and never used to profile or advertise.

If something has gone wrong with us

It should reach him. Put it in writing and you will either get it fixed inside two weeks or have a documented answer, and anything left unresolved can be escalated to IRDAI.

Away from the desk

Sandeep studied at Osmania University in Hyderabad. Most weeks you will find him on LinkedIn, explaining one more thing about claims that nobody explained to the family at the hospital counter.

Three people, three chairs

The Ethika group was started in 2015 by three colleagues who left the same broking firm together. Eleven years on, all three are still here, each in a different chair.

  • Susheel Agarwal

    Founder and CEO. Looks after people.

    Read about Susheel
  • Sarath Reddy

    Co-founder. Looks after clients.

    Read about Sarath
  • Sandeep Mukka

    Co-founder and Principal Officer. Looks after operations.

    You are reading his page

If your claims keep going quiet, start with a conversation

Tell us how claims work at your company today and where they get stuck. You will leave with an honest read, even if you never become a client.

Talk to us

20 minutes with a Growth Advisor. No obligation.

Writing about a complaint or a regulatory matter? Go straight to sandeep.m@ethika.co.in