This is the email every HR leader deserves to receive.
A health crisis is a test. Of your benefits. Of your culture. Of your promise to your people. The Red Carpet Promise ensures you pass that test, every single time.
For us, claim support isn’t a regulatory checkbox. It’s our most sacred duty. We don’t just process paperwork. We manage crises.
From: An Employee
To: HR Director
Subject: Thank you
Hi [HR Director's Name],
I just wanted to send a quick note to say thank you. My father's hospitalization was incredibly stressful, but the support from Ethika was amazing. Their team handled everything with the hospital, and I didn't have to worry about the insurance paperwork at all.
It meant I could focus on my family when it mattered most. Thank you for putting a program like this in place for us.
The Claims Black Hole.
You chose a great health plan. But when your people need it most, they fall into a maze of paperwork, phone calls, and frustration. This is where the promise of care breaks down.
The chaotic reality of claims management.
Your People, Adrift. Your Time, Drained.
An employee in crisis shouldn't have to become an insurance expert. And you shouldn't be the go-between. You have more important work to do: leading your team.
The Slow Erosion of Trust.
A single bad claims experience can undo years of building a great culture. It suggests the promise of support was just a policy, not a principle.
Designed for the Modern HR Leader.
Our promise isn't just for your employees. It's for you. We give you the freedom to focus on your people, not their paperwork.
Reclaim Your Time
Stop spending hours mediating between employees, hospitals, and TPAs. We handle every call and every form, freeing you to focus on strategic initiatives that build your culture.
Become the Hero, Not the Helpdesk
When an employee faces a crisis, you can provide an immediate, expert solution. Our team becomes your team, reinforcing your role as a true advocate for employee wellbeing.
Clarity in the Crisis.
We replaced the black hole with a clear path. A system designed for one thing: to lift the burden from your employees and your team, so they can focus on what matters.
One Call. A World of Support.
Your employee makes a single call to us. From that moment on, we take over completely.
Your Personal Advocate.
We assign an in-house expert to the case. One point of contact for the employee, their family, and you. No handoffs. No confusion.
We Navigate the Complexity.
From the hospital admissions desk to the TPA, we manage every call, every form, and every negotiation. Your employee's only job is to heal.
Always in the Know.
Through our portal and proactive communication, you and your employee have complete visibility. No more wondering. Just reassurance.
A Seamless Resolution.
The result is a settled claim, handled with expertise and empathy. Your employee feels cared for. You feel confident. Trust is reinforced.
The proof is in the experience.
★ 4.9 out of 5 based on over 2,400+ Google Reviews. Our rating isn't a metric. It's the reflection of thousands of promises kept, one experience at a time.
"During a time of immense stress and urgency, your swift action was a true lifeline."
- Sushil Anant Saldur, EXAZE
"While we were dealing with critical medical scenarios, I was assured that the insurance part will be taken care of... [Amit] went out of his way to ensure the approvals from Ethika reach the hospital on time."
- Abhijit B, Cyberark Software
"Special thanks goes to Mr. Venkat who supported thru out the discharge process via WhatsApp on a Sunday till the job is done. I highly recommend Ethika of their services."
- Kamesh Mantri
"The admission process was so smoothly conducted by Amit which made me feel that I am in right hands. He has a great sense of urgency and took care of my insurance smoothly."
- Pallab Das, SmarIMS
"It takes a lot of will and genuine care towards going an extra mile to support customers... it was really nice of you to provide the needed help even in the middle of the night."
- Vinay
"They processed my claim within the given time slot, and Sumanth Sir provided exceptional assistance throughout the process. He was always available to answer my messages and calls promptly."
- Smriti Shukla, Toprankers
"Awesome team, I opted for cashless claim and Venkat from Ethika Cashless department guided me whole time. He was easily accessible and available all the time."
- Mandeep Pasbola
Stories from the Front Lines.
The 1% Chance.
A newborn baby needed surgery. The insurer saw a 99% probability of denial. We fought for the 1% chance of hope, ensuring the family could focus on their child, not the bills.
The Invisible Clause.
A knee replacement claim was approved—with a shocking 75% deduction. We found the clause everyone else missed, securing the full claim and proving that deep expertise matters.
The Fight for ₹27,000.
A denied claim for a vital oxygen concentrator felt final. We meticulously re-argued the case, turning a simple policy detail into a crucial reimbursement for a family in need.
The people behind the promise.
Our claims team is not a call center. They are experienced professionals with two distinct roles, working in concert to create a seamless human experience.
The Advocate
Your legal representative with deep policy expertise. The Advocate fights on your employee's behalf to ensure every clause is honored and the policy delivers its maximum value.
The Navigator
An expert in hospital processes. The Navigator handles admissions, paperwork, and discharge, simplifying complexity and removing stress for the employee and their family.
Meet your team.
This is our Red Carpet team. In the last year alone, they handled over 15,000+ claims and were the calm, guiding voice for 1,00,000+ lives navigating their toughest moments. They don't just process paperwork; they manage crises with expertise and empathy.
"My goal is to bring calm to a stressful situation."
Amit
Claims Advocate
"I handle the hospital so the family can focus on each other."
Venkat
Claims Advocate
"Every claim is a person who needs our help. I never forget that."
Sumanth
Claims Advocate
"Clarity and speed are how we show we care."
Bhanu
Claims Advocate
"We fight for every detail so our clients don't have to."
Haritha
Claims Advocate
From a broken process to your strongest cultural asset.
Stop managing claims. Start building trust. Let us show you how the most difficult moments can become the ones that define your culture for the better.
The Red Carpet Guarantee
In a crisis, you need an expert, not a machine. Your first call connects you directly to your dedicated Claims Advocate, ready to manage everything from that moment on.