Stop managing processes. Start shaping culture.

The tools for automation are here. But the vision for a thriving workplace? That’s still human. Ethika as Insure-tech Broker provides the playbook.

You didn't sign up to be the bearer of bad news.

"I'm buried in spreadsheets and chasing brokers. Is this the strategic role I signed up for?"

"I'm caught between my employee's crisis and confusing policy clauses."

"I'm defending a huge budget for benefits that less than 5% of my team even thinks about."

This feeling has a name: The Ghost Policy.

You invest a fortune in something 95% of your people can't see, feel, or appreciate until the worst happens.

And You Dread the 2 AM Phone Call.

It’s the call every HR leader fears. An employee is in the hospital, the policy is failing them, and the fine print becomes your burden. The blame lands squarely on your shoulders, eroding the trust you've worked so hard to build.

Stop Buying Insurance.
Start Investing in Happiness.

The industry offers two failing models. We decided to build a third. Click to see the difference.

The Architecture of Happiness.

Our three-pillar approach is the blueprint for turning your benefits program from a hidden cost into your greatest cultural asset.

The Happiness Ecosystem

Turn an invisible cost into a visible, daily benefit. We unlock over ₹46,000 in perceived value for every employee—making them healthier, happier, and more connected to your company.

The Feeling: From "I hope they remember we have benefits" to "My team is actively using their benefits to improve their lives."

The Red Carpet Promise

When an employee is in crisis, you shouldn't be deciphering fine print. You should be supporting them. Our advocates take the burden, turning their toughest moments into proof of your company's care.

The Feeling: From "I'm the bearer of bad news during a crisis" to "I can support my employee, knowing the claim is being managed with care."

The Ethika OS™

Go from spreadsheets to strategy. The OS automates the administrative, reveals board-ready analytics, and gives you back the one resource you can't replace: your time.

The Feeling: From "I'm drowning in spreadsheets" to "I have the time and data to be a true strategic partner."

The Leaders Who Build the Best Teams, Trust Ethika.

A testimonial video from a representative at Gainsight discussing their 8-year partnership with Ethika.

A Partnership Built on Trust

Gainsight | 8 years with Ethika

A montage of various Ethika clients sharing positive testimonials.

The Proof is in the Numbers

92% Client Retention Rate

A video testimonial from Srinivas Sangam explaining why his company returned to partner with Ethika.

They Came Back to Ethika

A Testament to Our Quality

The Proof is in the Partnership.

Our success isn't measured in venture capital, but in the trust we earn every day. The numbers tell the story.

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Customer Rating

From over 2,400+ reviews on Google, reflecting our unwavering commitment to client success.

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Employee-Centric Companies

Have chosen Ethika to build a culture of care and wellbeing for their teams.

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Lives Covered

Trusting us with their most valuable asset—their people. A responsibility we honor daily.

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Claims Settled

In the last financial year, turning moments of crisis into experiences of care.

Proudly Bootstrapped & Profitable Since 2015.

Our growth is fueled by client trust, not investor cash. This ensures our interests are always aligned with yours. A sustainable partnership, built to last.

Enterprise-Grade Security & Compliance

Your trust is our priority. We are fully compliant with ISO 9001, ISO 27001, and SOC 2 standards, ensuring your data and processes are always secure.

As Featured In

The Company We Keep

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Logo of Netcracker, a client of Ethika.
Logo of browser-stack, a client of Ethika.
Logo of kmc, a client of Ethika.
Logo of iit, a client of Ethika.
Logo of gainsight, a client of Ethika.

Translate Culture into Currency.

You know a happy workforce is a profitable one. This dashboard gives you the numbers to prove it in the boardroom.

Your Dynamic ROI Dashboard

150
₹8,00,000
15%

Your Estimated Annual Hidden Costs

Employee Turnover: ₹0
Lost Productivity: ₹0
Total Annual Loss: ₹0

This number is the hidden tax on your business from disengagement and turnover. It's the language of the boardroom. We help you turn this liability into your greatest asset: a thriving, productive culture.

Your Seat at the Council is Waiting.

The most forward-thinking HR leaders are moving from administrators to architects of culture. We created the Happiness@Work Council for them.

Our high-touch, deep-impact model means we can only partner with a limited number of new companies each quarter who share our conviction that a happier workplace is the ultimate competitive advantage.

Take Your Seat at the Council

Schedule a 30-minute exploratory call. We'll discuss your vision and see if our partnership is the right fit. No obligation, no pressure.