Stop managing processes.
Start shaping culture.
The tools for automation are here. But the vision for a thriving workplace? That’s still human. Ethika as Insure-tech Broker provides the playbook.
You didn't sign up to be the bearer of bad news.
"I'm buried in spreadsheets and chasing brokers. Is this the strategic role I signed up for?"
"I'm caught between my employee's crisis and confusing policy clauses."
"I'm defending a huge budget for benefits that less than 5% of my team even thinks about."
This feeling has a name: The Ghost Policy.
You invest a fortune in something 95% of your people can't see, feel, or appreciate until the worst happens.
And You Dread the 2 AM Phone Call.
It’s the call every HR leader fears. An employee is in the hospital, the policy is failing them, and the fine print becomes your burden. The blame lands squarely on your shoulders, eroding the trust you've worked so hard to build.
Stop Buying Insurance.
Start Investing in Happiness.
The industry offers two failing models. We decided to build a third. Click to see the difference.
The Architecture of Happiness.
Our three-pillar approach is the blueprint for turning your benefits program from a hidden cost into your greatest cultural asset.
The Happiness Ecosystem
Turn an invisible cost into a visible, daily benefit. We unlock over ₹46,000 in perceived value for every employee—making them healthier, happier, and more connected to your company.
The Feeling: From "I hope they remember we have benefits" to "My team is actively using their benefits to improve their lives."
The Red Carpet Promise
When an employee is in crisis, you shouldn't be deciphering fine print. You should be supporting them. Our advocates take the burden, turning their toughest moments into proof of your company's care.
The Feeling: From "I'm the bearer of bad news during a crisis" to "I can support my employee, knowing the claim is being managed with care."
The Ethika OS™
Go from spreadsheets to strategy. The OS automates the administrative, reveals board-ready analytics, and gives you back the one resource you can't replace: your time.
The Feeling: From "I'm drowning in spreadsheets" to "I have the time and data to be a true strategic partner."
The Leaders Who Build the Best Teams, Trust Ethika.
A Partnership Built on Trust
Gainsight | 8 years with Ethika
The Proof is in the Numbers
92% Client Retention Rate
They Came Back to Ethika
A Testament to Our Quality
The Proof is in the Partnership.
Our success isn't measured in venture capital, but in the trust we earn every day. The numbers tell the story.
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Customer Rating
From over 2,400+ reviews on Google, reflecting our unwavering commitment to client success.
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Employee-Centric Companies
Have chosen Ethika to build a culture of care and wellbeing for their teams.
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Lives Covered
Trusting us with their most valuable asset—their people. A responsibility we honor daily.
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Claims Settled
In the last financial year, turning moments of crisis into experiences of care.
Proudly Bootstrapped & Profitable Since 2015.
Our growth is fueled by client trust, not investor cash. This ensures our interests are always aligned with yours. A sustainable partnership, built to last.
Enterprise-Grade Security & Compliance
Your trust is our priority. We are fully compliant with ISO 9001, ISO 27001, and SOC 2 standards, ensuring your data and processes are always secure.
The Company We Keep







Translate Culture into Currency.
You know a happy workforce is a profitable one. This dashboard gives you the numbers to prove it in the boardroom.
Your Dynamic ROI Dashboard
Your Estimated Annual Hidden Costs
This number is the hidden tax on your business from disengagement and turnover. It's the language of the boardroom. We help you turn this liability into your greatest asset: a thriving, productive culture.
Your Seat at the Council is Waiting.
The most forward-thinking HR leaders are moving from administrators to architects of culture. We created the Happiness@Work Council for them.
Our high-touch, deep-impact model means we can only partner with a limited number of new companies each quarter who share our conviction that a happier workplace is the ultimate competitive advantage.
Take Your Seat at the CouncilSchedule a 30-minute exploratory call. We'll discuss your vision and see if our partnership is the right fit. No obligation, no pressure.
